Who doesn’t want new customers to their business? Whether it is a new or an established business, all dream of getting long queues of customers waiting for their products. But attracting new customers can be a bit challenging considering the competition in the market. There are multiple ways of generating interest among your potential customers, but businesses are sometimes unaware of them. We will lead you to different modern methods of generating new customers.
Let’s have a look at the easy ways of attracting new customers to your business.
1. Keep in touch with old customers
You should re-contact old customers, who were once your regulars and now haven’t shopped from your business in a while. Who said old customers couldn’t be new customers again? Go through the old customer's contact list, connect with them through emails or text messages, and notify them about your recent offers and discounts. They will be delighted to hear from you and what new your business is offering, a way of winning them back.
2. Build strong networks
Generate more networks by participating in business-related events. Collaborate with other organizations similar to your industry to expand the existing customer base. Be certain to reach the new customers with an attitude to help others rather than thinking about the ways of reaping the benefit. Focus on building strong and lasting relationships that could lead to potential customers. Networking is an old-fashion standard of approaching more customers but always the most effective way.
3. Offer incentives for new customers
The best way to generate more customers is by offering discounts and coupons. For instance, if you run a salon, you could offer discounts on facials or offer massage free with a haircut. Customers love incentives where they could get a service or product free of the amount they spend on other products or services. You could lure eager customers by offering half-off on a particular service like providing an opportunity to get a dance class with only half the fees. Keep track of what special offers they enjoy the most and target marketing messages with such offers only to entice more buying from the customers.
4. Maintain an up-to-date website
Nowadays, businesses are found by searching online and their websites are viewed to check out products and services, therefore maintaining a well-working website should be your target. The website should feature all the latest products and services including sales and discount offers. Your website is the key tool in attracting new customers. Design your website in such a way that it is accessible to all, and graphics and web content are up-to-date. If you find it challenging to create a suitable website for your business, it is important to hire website development companies or SEO content experts to help you out with your weak spot.
5. Promote your strong suits
Publicize your expertise to convert curious customers into dormant customers. Industry panel discussions and online webinars happen every year to give a platform to entrepreneurs to discuss the industry trends and their business growth. Participate in such events or hold workshops and tours of your business; basically, anything that could impress the audience with your industry expertise.
6. Promote referral initiatives
Referrals are said to be the easiest way of getting more new customers, but waiting for your customers to spread the word may not be the best way to handle referral strategy. For your customers to refer your business to potential customers, you need to offer incentives that would encourage them to do it. You should develop a system to build a chain of referrals from satisfied customers. You can alert them about the referral programs via email offering them incentives in exchange for a referral. Doing so will not only satisfy your existing customers but also generate new customers. Thus, you should always go with a referral strategy to generate instant leads.
7. Partake in community events
Take part in charity events held by non-profit organizations to build a community profile in society. Working with local or regional organizations would help in approaching potential customers and raising your name among the community. Sponsor products or donate equipment that could help the organizations in running their community work.
8. Use online reviews
These days, online reviews are a crucial deciding factor in availing services of your business. If your business gets online reviews, display these reviews on your website or encourage customers to give online reviews on google. Cultivate and maintain reviews for your potential customers to check out. Getting fantastic online reviews can turn around the wheels for you. Seeing satisfied customers praising your business, new customers will certainly give a chance to your products or services. Grab this opportunity to find new customers and increase sales.
9. Introduce the buy one, get one offer (Buy One Get One Promotion Strategy)
Buy one get one free (BOGO) offers are classic ways of attracting new customers. This sale strategy highly influences customers' minds as a free product is involved with this offer. Many restaurants or cafes have these offers like buy one pizza, get a second one for free or buy a mocktail, get refills for free. There are happy hour specials organized to let your customers know about their services and introduce your business to new customers.
These ways of getting new customers are straightforward and intriguing. However, there is another trending way of attracting new customers, and that is by selling your products and services on online selling apps. You can build your online store on these apps or websites where you can introduce your new products and services and build a large customer base at the same time. HelloDukaan is one such app that can help you approach customers locally. So, grab this opportunity and connect with HelloDukaan today.